Public, Opinion, and Public Services in Public Relations Activities
Downloads
Background. The relationship between public opinion and public service in the context of public relations activities. Public opinion is a view or opinion held by the public on an issue or public policy. Meanwhile, public services are the efforts of the government or public institutions in providing services to the community. Public relations activities have an important role in building good relationships between the government or public institutions and the public through effective communication.
Purpose. This research aims to find out the definition of iternal and external relations itself, as well as to find out what are the ways and/or techniques to build internal and external relations in educational institutions.
Method. This research uses a type of library research. data sources are obtained through secondary data sources in the form of e-journals, e-books, papers, articles, and other relevant research. After the sources obtained from various data were collected, the next step was data processing which was processed in accordance with the research code of ethics. Furthermore, data analysis uses descriptive analysis.
Results. Building good relationships between internal publics in educational institutions and with external parties outside educational institutions needs to be done considering the management of these relationships can advance the school and improve the good image of the school. And in building relationships with internal and external parties, educational institutions cannot be done just like that without the right techniques because of the different characteristics of each party. For this reason, the right way and/or technique is needed to build internal and external relationships in educational institutions.
Conclusion. Public Relations (PR) is a field that focuses on interaction and communication with various groups of people, referred to as publics or audiences. The public in PR includes individuals and institutions that interact directly or indirectly with an organisation. The PR function involves managing relationships with these publics to achieve organisational goals, both through internal and external PR.
Akhmadieva, R. S. (2021). Public relations in organizations in sportsman students view: Development of management tools or healthy and friendly relations formation. Journal of Human Sport and Exercise, 16(Query date: 2024-09-24 23:10:06). https://doi.org/10.14198/jhse.2021.16.Proc3.43
Akova, S. (2021). Effects of voluntary activities of university students on reputation management strategies of universities: Sample of public university. Journal of Public Affairs, 21(1). https://doi.org/10.1002/pa.2149
Alguliyev, R. M. (2020). Filtration of Terrorism-Related Texts in the E-Government Environment. Cyber Warfare and Terrorism: Concepts, Methodologies, Tools, and Applications, Query date: 2024-09-24 23:10:06, 1413–1427. https://doi.org/10.4018/978-1-7998-2466-4.ch083
Botchway, R. K. (2019). A review of social media posts from Unicredit bank in Europe: A sentiment analysis approach. ACM International Conference Proceeding Series, Query date: 2024-09-24 23:10:06, 74–79. https://doi.org/10.1145/3361785.3361814
Cumbraos-Sánchez, M. J. (2019). Qualitative and quantitative evaluation of the use of Twitter as a tool of antimicrobial stewardship. International Journal of Medical Informatics, 131(Query date: 2024-09-24 23:10:06). https://doi.org/10.1016/j.ijmedinf.2019.103955
Denda, S. (2024). What Are the Current Directions in the Local Marketplaces Fiscalization? The Online Media Content Analysis. Societies, 14(4). https://doi.org/10.3390/soc14040053
Dziawgo, D. (2020). Sport in investor relations: The use of sport in investor relations by banks listed in the warsaw stock exchange. Journal of Physical Education and Sport, 20(Query date: 2024-09-24 23:10:06), 2905–2911. https://doi.org/10.7752/jpes.2020.s5394
Katermina, V. V. (2022). NETWORK DISCOURSE ON BRITISH PRIME MINISTER BORIS JOHNSON: POSITIVE VS NEGATIVE SENTIMENTS ON TWITTER. Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriya 2. Yazykoznanie, 21(4), 59–71. https://doi.org/10.15688/jvolsu2.2022.4.4
Lyu, H. (2022). Understanding Political Polarization via Jointly Modeling Users, Connections and Multimodal Contents on Heterogeneous Graphs. MM 2022 - Proceedings of the 30th ACM International Conference on Multimedia, Query date: 2024-09-24 23:10:06, 4072–4082. https://doi.org/10.1145/3503161.3547898
Mohylnyi, O. M. (2021). Impact of COVID-19 quarantine restrictions on labor market and rural employment. Ekonomika APK, 28(4), 51–67. https://doi.org/10.32317/2221-1055.202104051
Park, J. (2019). Analysis on public perception, user-satisfaction, and publicity for WEEE collecting system in South Korea: A case study for Door-to-Door Service. Resources, Conservation and Recycling, 144(Query date: 2024-09-24 23:10:06), 90–99. https://doi.org/10.1016/j.resconrec.2019.01.018
Qureshi, I. (2022). Causes and Symptoms of Socio-Cultural Polarization: Role of Information and Communication Technologies. Dalam Causes and Symptoms of Socio-Cultural Polarization: Role of Information and Communication Technologies (hlm. 307). https://doi.org/10.1007/978-981-16-5268-4
Ribeiro, V. (2019). US lobbyists, press officers, and public relations who served the Portuguese New State (1942-1974). Media e Jornalismo, 19(35), 51–65. https://doi.org/10.14195/2183-5462_35_4
Soroka, O. (2024). PROVISION OF DENTAL CARE: CERTAIN ASPECTS OF COURT PRACTICE SIGNIFICANT FOR MEDICAL LAW. Access to Justice in Eastern Europe, 7(1), 374–389. https://doi.org/10.33327/AJEE-18-7.1-a000103
Targetti, S. (2022). Provision of public goods and bads by agriculture and forestry. An analysis of stakeholders’ perception of factors, issues and mechanisms. Bio-based and Applied Economics, 11(4), 351–371. https://doi.org/10.36253/bae-12843
Vinogradova, M. (2019). Level entrepreneurship-role in the digital economy, tendencies of improvement of the information support system. Journal of Entrepreneurship Education, 22(5). https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85076020189&origin=inward
Xu, W. J. (2022). Analysis of Daily Public Relations in Art Colleges in the New Media Environment. Smart Innovation, Systems and Technologies, 258(Query date: 2024-09-24 23:10:06), 265–273. https://doi.org/10.1007/978-981-16-5168-7_33
Copyright (c) 2024 Lilik Sulistiyaningsih, Lailatul Nadia Permata Putri, Mohammad Ali Maki, Umi Maslihah, Khusnul khotimah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
